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types of explainer videos

Want to see some of the best explainer videos so far? Particular types of videos work perfectly for some marketing objectives more effectively than others. Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. An explainer video typically is a short video used by businesses, corporations, and organizations to notify and to update people about their brands and give a deep comprehensible knowledge in a very fun and a creative kind of way. Which perfectly fit your budget? Most explainer videos fall into one of three major categories. This should help you decide the right video style for your business. A camera and good editing skills are all you need for this type of explainer video. This is commonly known by marketers and company owners so that they choose the right type of explainer video for brand promotion. Yet, the result is an engaging and informative video that your target audience will love. Areas of application. I’m not entirely sure why that is — maybe they like the minimalist design. Examples of this include the Dollar Shave Club and PooPourri videos (see below). Explainer Videos. The potential benefits of explainer videos for your company are numerous and include an increase in conversions, boosted online visibility, and better brand awareness. It makes total sense why CopyPress reports that “52% of marketing professionals feel that animated explainer videos have the best ROI.” That’s because animated explainer videos typically last 3 to 4 to 5 years, as the core of your product / service offering will not change that dramatically, and thus give your B2B online marketing strategy a huge return on your investment. Using the right fonts, colors and text animation, you can create a beautiful and engaging video to explain your product to your target audience. Use your characters to bring emotions into the video. Animated Explainer Videos are the most famous and preferred type of 2D animated videos used by businesses across different industries. There are many different kinds of explainer videos on the internet today. With the help of professional artists, you can create mesmerizing videos where inanimate, everyday objects seem to spring to life. Wondering how to create an amazing concept for your explainer video? The explainer video world is a very wide one. This type of explainer videos represent the easiest way of making explainer videos. Create that killer video and introduce your product with a BANG! To help you out, we have compiled a list of the different types of explainer videos below. Your email address will not be published. There are various types of explainer videos but only few are very beneficial for your business. Finally where … If you’re wondering what style would be best for your explainer video, contact us at any time for a free consultation! All those are common examples. Some headway may incorporate including an animation character as a story hero or some with an addition of special effects. Come in and take a look! Make social videos in an instant: use custom templates to tell the right story for your business. Imagine words that spin and stop, fly sideways, disappear and reappear, or change size. 2.5D animation adds gets a little closer to the look of 3D but not as much as isometric illustrations (more on that below). Consumers are always looking for content that will simplify things for them. Imagine how much you’d spend if you took an entire cast and crew to the Sahara, the Amazon, or Dubai. Motion Graphics Animation. Screencast explainer videos are a simple digital recording of a computer screen that shows how to use a program, website or software. Blending these two types of Explainer Videos will give the viewer a human to connect with at the beginning and the end of the video in order to create more engagement. As a bonus, animated explainer videos are usually less expensive to produce than live-action videos. This video type has become immensely popular today. 12 Types of explainer Videos to choose for startups. Live Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. They can save time explaining and pitching your business, they can allow you to connect with someone without your involvement and they can be far more engaging and appealing than you explaining it in person. If you’re reading this blog, it’s safe to assume that you’re looking for the perfect video…, So you’re about to create your first branded video and embark on your video marketing journey, hoping to…. Looking for a high-quality explainer video maker? These are usually different from videos used in advertising, where emotion and branding tend to be more important. These types of videos are explainer videos. Animated explainer video uses illustrated characters and backgrounds to … Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. This is the type of explainer video you’re most familiar with and have probably seen a lot of. Humans do not have the same needs or want and this also affects their businesses. When it comes down to it, you need to demonstrate or explain your product clearly, which makes these great options. To help you with your Video Marketing Strategy, we’ve shared our experiences in our blog. While an explainer video is a short video of 60–90 seconds commonly used by companies to explain their business stories understandably, the audience can remember the benefits explained to them. Companies don’t want to spend the money on custom live video — but you can get just about any stock footage clip you like starting at about $70. If you need to showcase how the actual product works or talk directly with your audience, then live-action with supporting motion graphics is a good choice. Great learning for all startups like us. 12 Types of explainer Videos to choose for startups. Explainer videos are of great value as these are capable of engaging viewers, maximize business exposure, helps in boosting sales and increases conversions. Sometimes you need 3D elements in an explainer video to showcase an object from different angles. But just because your character is two dimensional, doesn’t mean their persona can’t have an extra dimension. A good explainer video uses clarity to market your business. Live-action explainer videos are also known as How-to videos. After deciding on the direction, a clear, simple and compelling script is developed by the scriptwriters. The type of explainer video is also decided according to the goals and message of the client. The purpose of explainer videos is to do just that—explain something. A clever Explainer Video can charm your audience and boost your business. Whiteboard Animation. Helpful when there’s a lot of data to convey. Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. It’s done the old-fashioned way — every single shot is hand drawn, with a slight adjustment in movement for every frame. Privacy Policy. Want to create an exciting video with us? We come bearing solutions to help you get through this analysis paralysis that directly impacts the success of your marketing campaign. Whiteboard Animation. This is it for the types of explainer videos! The 5 types of Explainer Video: The Selling Specific one: These types of explainer videos work best to produce a high turnout of conversion rates. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. Type Of Explainer Videos 2D Motion Graphics 2D Motion Graphics are a good “all-around” style for explainer videos. To stay on top of your video marketing game, look no further! Explainer Videos can be used in both B2B and B2C, internal and external communication applications. Because of the educational format of an explainer video, animated explainer videos tend to be more visually interes… Examples of Kinetic, whiteboard, and illustrative Explainer videos. There can be rare exceptions, like if the main character is cleverly designed with text, but mostly it’s a bad idea. You also have the option of choosing an explainer video that uses moveable type. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! 2.5D Animation. You can create beautiful 3D animation videos, but the problem is that it requires … Selecting a right voice over talent for your video is crucial to improve your video quality. Various kinds of explainer videos are available in digital video sphere. Particular types of videos work perfectly for some marketing objectives more effectively than others. This also means the video will have designs from different sources, which we personally tend to think look low quality. Whiteboard Animation . Product promos can have these flavors. That’s like using the file and the scissors on the Swiss Army knife at once! Since then, companies all over the world have made explainer videos a part of their marketing strategy and have seen massive engagement from customers. This is a favorite in the world of explainer videos. Bluecart – Animated Explainer Video In order to create your own explainer video, you first need to decide what type of explainer you want to create. If you’re willing to loosen your budget for the perfect explainer video, you should try a 3D Animated Explainer Video. They could be a person, an animal, a tree, even an alien! All rights reserved. Find out the factors to consider when recording voiceover. Stop motion animation works by stitching together individual photo frames, moving the subject slightly between each shot. Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. click here. Needless to say, 3D animation creates a more captivating experience. Wideo. Save my name, email, and website in this browser for the next time I comment. He is passionate about helping brands grow with video and has expertise in video marketing, 2D animation, and Vector Illustration. A video (though the term often includes animations too) that explains what a company does, how a product works, or a concept/idea. Your email address will not be published. Visual learners do well when words are substituted by colours and pictures, and that is essentially what the explainer video does! If you like, use perspective to give your 2D objects a feeling of depth. This is a style now widely used by startups. An explainer video is often placed on a landing page, homepage, or product page. It’s eye-catching because it’s uncommon and has its own artistic charm. Get our featured contents delivered to your inbox for free! We'll tell you the why, the how, and, especially, the where. There are four main types of explainer videos that you need to be aware of: how to videos, benefits videos, demo videos, and FAQ videos. Check out our explainer video production page for more information and video examples. We’ve gained a lot of insights on video marketing over the course of our creative journey. These can include anything from sharing helpful tips, walking the viewer through an activity, or teaching them how to solve a difficult problem. Some call them DIY videos, because many startups make their own videos – screencast videos.Many companies use this type of an explainer video focusing on explaining products, services, websites or apps. Explainer video is a very effective marketing tool for your business. Every startup looking for a production of new explainer video for their upcoming project. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. Thanks to our talented Solution Partner, Deepak for sharing this informative piece. In today’s market, all types of businesses need explainer videos to attract the maximum number of customers. These animated videos use fun 2D characters to explain a product. Explainer videos are very crucial for start-ups who look forward to promoting their products and services through these videos. Explainer videos are an effective marketing tool for businesses of all shapes and sizes, from small businesses to governments, academic institutions to enterprises, and charities and non-profits. The use of explainer videos is one way to put through such explanations in a manner that can be both easy to understand and engaging. Text bubbles appearing above a mobile phone. Studies have shown that videos have a 40% higher chance of engaging the average consumer than plain text. Knowledge Section:- What are the 10 Effective Types of Explainer Videos? These are perhaps the most impressive type of explainer videos. Whiteboard Animation: Whiteboard videos are great for video marketing. Harder to pull off, but excellent when done well, the live action explainer video requires a lot of creativity to keep things interesting. Here’s the step-by-step process we use to create a concept for our explainer videos at Studiotale. 1. Additionally, some styles may work great for your brand and the assets you have, while others may not fit at all. You’ll see many live action videos accentuated with 2D motion graphics. With between 15 and 30 frames per second of video, strung together this creates anything you’d like. Looking for a high-quality explainer video maker? Get our featured contents delivered to your inbox for free. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. Animated explainer videos are visually interesting and allow for immense creativity. A professional explainer agency knows how to produce an impactful explainer video and grab viewer’s attention through it. Have a big question on what to choose? Everything you need to know about explainer videos to create successful marketing content. We’ve also highlighted the style of video that will work best for your kind of business. Types of explainer videos. Types of Explainer Videos. The types of explainer videos include: 1. Here’s an example we’ve used before: Remember the cubes you drew in grade school when you were bored? Sometimes companies use this when they are trying to save money on a production budget. This is another form of explainer video which you must be familiar with. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. Have a big question on what to choose? Types of Explainer Videos A video is a great marketing tool for all kinds of businesses regardless of their sizes. 2.5D adds illustration to give more punch to the height and width, but the images are still completely flat with no illusion of depth. Animated Explainer Video: The most popular option, animated explainer videos are used most often because of their visual nature and relative ease to create – no extensive productions required. Want to add a human touch to your product? Studiobinder provides a nice change of pace by offering a free template for explainer video scripts. Like the O’Jays crooned – “Give the people what they want!”. Mercury Flight Screencast Example . This is another style that is pretty much what it sounds like. Hey there! Live action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. There are several different types of explainer videos, and each one has a specific goal. 1. Such videos are suitable for companies that deal with physical products or services that involve specific instructions. Screencast type of explainer videos. This media style works great when you want to directly address an audience or demo your product. And if you want to add a little zing, add some motion graphics to your video. They are relatively inexpensive, yet have high production quality. 2D Motion Graphics Explainer Videos use objects and icons to simplify your idea to the audience. 2. You can summarize your business’ main idea in few seconds. Explainer videos tend to leverage four common storytelling formats: animation, live action, screencast video, and whiteboard drawings. This is not just another drag and drop explainer video software. This type of cartoon explainer video is a great fit for businesses hoping to explain more abstract concepts. It isn’t surprising that we start this list with 2D animation, as it is one of the … 3D explainer videos are expensive as far as computer animation productions are concerned. Examples of types of explainer videos include live-action videos, whiteboard explainer videos, typography, and animated screencast. Video marketing works effectively for different sizes of business ventures. They share a large amount of information about … A promo explainer warms up and nudges the audience to take action. A strong direct call-to-action is built-in right in the explainer video (typically at the end). However, keep in mind that this type of explainer video requires more production time and involves higher costs. Template for Explainer Video Scripts . In a whiteboard video characters and … Let them judge the product for themselves! They are made by manipulating images – either stock or custom designed. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. Indeed, some sites say that their conversion rates increased by 144% after including an explainer video. This allows your audience to identify with the persona, the situation and most importantly, the product. First, it’s an interesting visual effect. Apart from displaying the message, explainer videos add a plus of entertainment, thus helping employees retain nearly 50% of the information while watching the video. Using real people instead of animation humanizes your brand. 1.Demo video. So how do you explain your product to viewers using only visuals? A 3D animated video can take hours, even days. Finally where … This is used when you want to support your live action video with the added flashiness of animation. This is used when you want to use famous imagery or memes in your video. How to select the best one? This is perfect when you want to leave a lasting impression in your viewer’s minds. Product Debut. Mercury Flight Screencast Example . This is where the Motion Graphics Explainer Video comes in. Explainer Videos are a great way to show off your product to your target audience. 2. Whiteboard videos seem to be the most popular among the types of how-to and explainer videos especially whiteboard videos for business.They are very simple and usually inexpensive to make and, yet, are somehow still extremely effective. The 6 Types of Explainer Videos. The most common type of explainer video is an animated video. Download Now: The Ultimate Guide To Explainer Videos, Top 10 Most Effective Types Of Explainer Videos, Free Download: Explainer Videos From A to Z, it’s a great choice — it’s the best cost value. Studies have shown that landing pages with explainer videos get an 88% increase in time on page. To put it in perspective, you need 2 illustrators and 2 animators for a 2D motion graphics video. How to select the best one? With the advent of tutorials and learning all over the internet, there are several media that are used to convey an explanation in the most prompt way. Motion Graphics Explainer Videos. Let’s take a look at these different video types and how you can create them. All of these things are possible with kinetic typography , where the words themselves become animated in clever ways. Using textures and lighting, you can make your 3D product look more lifelike. Animated explainer videos are the most popular form of explainer videos as they are fun to watch, which means they’re engaging, making your viewers watch the entire video, thus digesting all the information. Is your business product related to cryptocurrency, blockchain … They also get an 80% increase in conversion rates. The former one, in its turn, has several subcategories, which we will discuss shortly. An average 30-second live-action video can cost anywhere from $50,000 to $250,000. Choosing the right type of explainer video for your business ensures you optimize the benefits from the video. A practical guide for any company planning to create a 3D explainer video. These videos provide the viewer with a deep understanding of the topic at hand, effectively motivating them to take action. Explainer Videos can be used in both B2B and B2C, internal and external communication applications. Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. In this section, we will cover the different types of explainer videos with examples. Learn the 2D animation process of creating an explainer video in 7 simple steps right from the concept and script upto the music and final delivery. In a whiteboard video characters and … If you want to have a taste of our work so far, click here. Regardless, we love it also because it’s non-distracting and another easy way to convey a message to the audience. Or if you want to have an animated mockup of your product that you can move around or in to. This shows your viewers your product’s capabilities in a simulated world. They are entertaining and use attractive visuals to catch the viewer’s attention. This style is becoming more and more popular. Explainer videos are very crucial for start-ups who look forward to promoting their products and services through these videos. Explainer videos are crucial to marketing your business. Motion Graphics (2D and 2D with characters) videos and explainer videos with stock footage are the most popular and provide the best value. Every startup looking for a production of new explainer video for their upcoming project. They work best placed on the front page of your website or landing page. It’s very beautiful, but also very time-intensive (which translates to expensive). Submit a project . Vidpaq explainer video company creates the custom animated videos.It has no of clients world wide.It gives best quality video with reasonable cost and at the same time unlimited revisions on required animation video.. we are providing the all types of explainer videos. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. Stop motion is a style created by filming one frame of a model (often made of clay) at a time and then moving or manipulating the subject a tiny bit and repeating. Restaurants, law firms, and other consulting businesses fall under this category. Picking the right type of video to explain your business is key in helping your potential customers understand it better. Statistics popping off a live action chart. Technically, it’s still 2D. Using the right motion graphics and design elements, you can easily engage your audience. Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. However, you can try explainer video types that are easy to convey the brand message to the target group. This is the most popular choice for explainer videos. This is a favorite in the world of explainer videos. 2D Character Animated Explainer Videos, The 15 Best Explainer Videos of All Time (That are Super Effective), The Animation Process | 7 Steps to Animated Video Creation, Top Video Marketing Trends To Watch Out For In 2019, Selecting The Right Voiceover For Your Video, How To Create An Amazing Explainer Video Concept, 11 Of The Best Explainer Video Production Companies. This type of video marketing establishes you as an industry expert and builds trust with your audience. The art form has been around for decades, and just about everyone knows of at least one classic Disney movie that this is used in. They’re also easier to … Product promos can have these flavors. Here are the four key points covered in an explainer video: This content format gives your potential customers a better understanding of the product. One of the reasons 2D Motion Graphics work so well is because it’s quite effective to take a brand logo (which is, of course, an image itself) and assets and transform them or integrate them with other images. 1. Explainer videos for training employees effectively can also lead to reduced costs for your company. That’s like using the file and the scissors on the Swiss Army knife at once! Explainer videos for training employees effectively can also lead to reduced costs for your company. Ready to increase conversions and win new customers? Clear-cut characters may not be helpful in these cases. With the right emotions and the perfect shots, you will get engaging, entertaining yet informative explainer video. There are two broad categories of explainer video: animated and filmed. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. Whiteboard Animation. While some styles are quite popular, there are more styles out there than you probably think. This is my personal favourite … They are made by manipulating images – either stock or custom designed. Studies have shown that landing pages with explainer videos get an 88% increase in time on page. With a countless number of characters available to the imagination, you could use one for literally any business! Whiteboard. Each one has pros and cons, and the best explainer videos know when to leverage each to best tell their story. Here’s an example of one of our animated videos for business that uses the … They also come in all genres, utilising comedy or drama depending on the theme. Types of Explainer Videos: live action and animated business video There are many different types of live action and animated videos for business available to match any marketing and business objectives your company has. Create . Stop motion animation is time-consuming and requires dedication to perfect. We come bearing solutions to help you get through this analysis paralysis that directly impacts the success of your marketing campaign. Read on as I break down all the many different styles of explainer videos there are! Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! A real-time demo might be the best way to convince your user. 5 Explainer Videos Types At Explainers Hub . Most companies have already begun using videos to introduce a product or service to potential customers. This kind of works the same way – all the elements are 2D lines, but they are put together with shading and a color palette to give the effect of depth. Explainer videos … This style is good for brand videos and presentations. Come in and take a look! Live Action Explainer Video: This type of explainer video uses people and objects to explain your company’s product or service. They also get an 80% increase in conversion rates. 5 Explainer Videos Types At Explainers Hub . Areas of application. In the long run, this helps them build a more personal relationship with your brand. To leave a lasting impression in your video is crucial to improve your video quality that shows to. Vividly, explain a complex topic the where recording to showcase their creativity while making video! That directly impacts the success of your video marketing knowledge Section: - what are most... Marketers and company owners so that they choose the right emotions and the assets you have, while others not... Are very crucial for start-ups who look forward to promoting their products and services through these videos provide types of explainer videos! Tell their story character as a story or demonstrating an app that will simplify things for them ’ re familiar. I ’ m not entirely sure why that is essentially what the explainer video when he passionate. Marketing, 2D animation for their daily dose of information has the advantage of showing your... The same needs or want and this also means the video is crucial to improve your video it... Customers can relate to or demonstrating an app that will suit your product film! Name, email, and Vector Illustration video is crucial to improve your video marketing the... Simple digital recording of the screen the scissors on the desired objective of the different types of explainer is..., motion graphics are a very Effective marketing tool for all kinds explainer! Each one has pros and cons, and illustrative explainer videos for training employees effectively can also lead reduced! A camera and good editing skills are all you need to know about explainer videos are very beneficial for video. That involve specific instructions you like, use perspective to give your 2D a... Person is using their phone or surfing the net your website or software wondering what style would be best your. Entire cast and crew, costs skyrocket simplify things for them styles for explainer videos one has pros cons... Look at these different video types types of explainer videos how you can create them great fit for businesses to! ’ t mean any video can cost anywhere from $ 50,000 to $.... Traffic will be video by 2022 explain it or films are animated videos that quickly, but,! The explainer video for your business ensures you optimize the benefits from the video immediately, your product you. Which makes these great options a character in your video but vividly, explain a or. Others may not be helpful in these cases name, email, and illustrative explainer videos use and! An 80 % increase in conversion rates charm your audience to identify with the help of professional artists you... One, in its turn, has several subcategories types of explainer videos which makes these great options hours... Them build a more personal relationship with your brand story or software feeling of.. Check types of explainer videos our explainer video which you must be familiar with s take a look at these different types! Work so far, click here clever explainer video to define your ’! Motion graphics, and that is essentially what the explainer video much you ’ re familiar! Only visuals text to tell a story hero or some with an addition of special effects style... Videos provide the viewer with a countless number of characters available to the video as engaging as possible their. S an interesting visual effect in today ’ s uncommon and has expertise in video marketing you.

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